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1. Information We Collect
We collect information primarily to fulfill orders, process payments, and interact with our visitors and customers. The types of personal information we collect include:

 

A. Information You Provide Directly
This information may be collected when you create an account, place an order, register for an event, sign up for a mailing list, or otherwise contact us:

• Contact Information: Name, email address, and phone number.

• Transaction Information: Billing address, shipping address, and details related to your purchase.

• Financial Information: Payment information, such as credit/debit card details, which are processed directly by our trusted third-party payment processors (e.g., Stripe, PayPal). We only retain non-sensitive information, such as the last four digits of the card and card type, for security and record-keeping. We do not store or have access to full payment card numbers.

• Correspondence: Records of your communications with us (e.g., support emails or live chat transcripts).

• Service-Specific Information: Data collected via application forms, questionnaires, or diagnostic tools used to qualify you for, and tailor the delivery of, our coaching programs and professional services.

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B. Automated Information Collection
When you visit our website, we may collect certain information automatically through Google Analytics or Wix:

• Usage Data: Details about how you use our website and services, including pages or emails viewed, time spent on pages, and referring links.

• Device Data: Information about the device you use, such as your IP address, browser type, operating system, and device identifiers.

• Cookies and Tracking: We use cookies and similar technologies to track activity on our service and hold certain information necessary for website function (e.g., maintaining your shopping cart contents).

2. How We Use Your Information
We use the information we collect for the following purposes:

• Service Delivery and Fulfillment: To process your transactions, manage your orders, fulfill purchases, and ship products to you.

• Account Management: To manage your registered account and provide access to features reserved for registered users.

• Customer Support: To respond to your inquiries, questions, and requests for assistance.

• Improvement and Analysis: To monitor and analyze trends, usage, and activities in connection with our services to improve functionality and user experience.

• Communication: To send you transaction receipts, confirmations, and essential service updates. We will only send promotional emails if you have explicitly opted-in, which is typically done by checking a box or entering your email into a specific mailing list form. You always have the ability to unsubscribe from our marketing communications via the link provided in every marketing email.

• Marketing and Personalization: To deliver targeted advertisements to you on our website and third-party platforms (like Google and social media), to measure the effectiveness of our campaigns, and to analyze your usage patterns to personalize content and offers.

• Security and Fraud Prevention: To protect the security and integrity of our website, prevent fraudulent transactions, and comply with legal requirements.

 

3. Information Sharing and Disclosure
We are firmly committed to protecting your privacy.

A. We Do Not Sell Your Personal Data
We do not sell, rent, or lease your personal information to third parties for marketing or other purposes.

 

B. Sharing with Service Providers
We share necessary personal information with trusted third parties who perform services on our behalf and are required to keep that information confidential. These providers include:

• Payment Processors: To securely handle payment card transactions.

• Shipping Providers: To deliver the products you purchase.

• Hosting and Technology Providers: For the technical operation and maintenance of the website.

• Analytics Providers: To help us understand website usage (e.g., Google Analytics, Wix).

• Advertising and Marketing Partners: To facilitate and measure our own marketing efforts, including through the use of conversion pixels and tracking technologies to create custom and lookalike audiences for retargeting on platforms like Google, Facebook, and Instagram.

 

C. Legal Compliance
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

 

4. Data Security
We implement reasonable and appropriate technical and organizational security measures designed to protect the personal information we process through our website host (Wix). However, no security system is impenetrable, and we cannot guarantee the absolute security of your data.

 

5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

 

6. Your Rights
Depending on your location (e.g., U.S. State, EU/EEA), you may have the right to:

Access: Request copies of the personal data we hold about you.
Correction: Request that we correct any information you believe is inaccurate or incomplete.
Deletion: Request that we delete your personal data under certain conditions.
To exercise any of these rights, please contact us using the details below.

As a US-based company, we aim to comply with all applicable US Federal and State privacy laws and will reasonably accommodate requests from international visitors where legally feasible.

 

7. Changes to This Policy
Be sure to return to this Policy periodically to review the most current version of the Policy. We reserve the right at any time, at our sole discretion, to change or otherwise modify this Policy without prior notice; however, the date of any effective changes shall be reflected at the bottom of this page and upon request we will provide you with information regarding any changes made. This policy was last updated on November 2, 2025.